Art question - brand names on boxes?

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Art question - brand names on boxes?

Postby Ninja Nemo » Tue May 14, 2013 8:58 pm

Hey all,

So I'm working on an art project which itself is part commentary on commercialism. As part of it, there will be a small piles of boxes (amongst other things) representing the material world. That said, I was planning to use appliance, computer, electronics, etc. boxes but it crossed my mind that the brand names / products on the boxes themselves might be misconstrued as being contrary to decommodification. What say you?
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Re: Art question - brand names on boxes?

Postby FIGJAM » Tue May 14, 2013 9:43 pm

Put parody names on the boxes like they did on "burn wallstreet".
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Re: Art question - brand names on boxes?

Postby Elliot » Tue May 14, 2013 10:13 pm

I own two vacuum cleaners, a Suck-0-Lux and an Electrosux. My refrigerator is a Fridgidear. My washing machine is a Whirlpond and the dryer a Whirlygig. And so forth.
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Re: Art question - brand names on boxes?

Postby Dr. Pyro » Wed May 15, 2013 7:18 am

It's your art Ninja Nimo, do as you please. If people don't get it, there's plenty of other non-commercialized art they can enjoy. I mean, Barbie Death Camp effectively promotes Mattel and we're shameless on our Barbie plugs. Commercialism? Of course. Bad taste? You betcha. Complaints about Corporate America? Not a one. So do as you please and please yourself; and if others don't like it, they can pound sand.
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Re: Art question - brand names on boxes?

Postby trilobyte » Wed May 15, 2013 7:41 am

I think it kind of depends on context and execution. Dr. Pyro's camp is a perfect example - there's a commercial brand and logo in use, front and center, but it's done in a way that seems to work.

Unless you feel that those specific brand names are an important part of your project (as Barbie and Mattel are to BDC), you might want to consider something to cover or change them. A little paint can go a long way - either add a twist to the names on the boxes, or cover them up completely. Or 'black box' the logos, which would serve to emphasize the commentary on commercialism you're trying to make. And of course whatever you do, weight those suckers down.
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Re: Art question - brand names on boxes?

Postby lemur » Wed May 15, 2013 4:40 pm

i think parody logos are silly.. unless they arent.

to change/obscure just for the sake of pleasing hippies? i wouldnt change it.. nor would i be offended if i saw some logos on an art piece/elsewhere at the event

brands exist, its true... even at burning man.

unless youre actively selling those products at the event i see no worry about it


a canadian artist pal of mine once said his dream project for burning man would be an as-close-to-real replica of 7-11 as possible, with all of the normal products.. just free of charge (you still need to go to the checkout, of course).

i love that idea, and i think that it would be a lot more of a blatent use of logos, one that fits the idea of decommodification and gifting and 'art' (context/location aint right for such a shop)

i think you should feel free to do whatever you want with the logos in an art context


i mean its not like yer some asshole DJ with some lame production company banner behind him and giving away branded crap and setlists for upcoming shows..

or selling KRUG..

or monster energy drink..
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Re: Art question - brand names on boxes?

Postby Savannah » Wed May 15, 2013 5:52 pm

lemur wrote:a canadian artist pal of mine once said his dream project for burning man would be an as-close-to-real replica of 7-11 as possible, with all of the normal products.. just free of charge (you still need to go to the checkout, of course).


Funny. :lol:

Someone was running an Inconvenience Store out there in recent years, and I think the idea was similar. People could donate stuff and pick things up.

I should have a convenience store stocked with completely atypical stuff. Foie gras and caviar, with frozen margaritas coming out of the slushy machines.
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Re: Art question - brand names on boxes?

Postby katy potaty » Fri May 17, 2013 6:01 pm

Dr. Pyro wrote:we're shameless on our Barbie plugs.


I can see how Barbie plugs could be quite marketable.
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Re: Art question - brand names on boxes?

Postby BBadger » Fri May 17, 2013 6:30 pm

Especially when Doc Pyro's Rogaine doesn't work.
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Re: Art question - brand names on boxes?

Postby knowmad » Fri May 17, 2013 6:39 pm

katy potaty wrote:
Dr. Pyro wrote:we're shameless on our Barbie plugs.


I can see how Barbie plugs could be quite marketable.

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Re: Art question - brand names on boxes?

Postby dragonpilot » Fri May 17, 2013 6:59 pm

Barbie plugs! Gawd...all those sharp angles...

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Re: Art question - brand names on boxes?

Postby lemur » Fri May 17, 2013 10:15 pm

Image


our neighbors, apparently tired of the logos.. did this one day to the truck we were using as our camp chill area/kitchen
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Re: Art question - brand names on boxes?

Postby danibel » Sat May 18, 2013 12:21 pm

lemur wrote:Image


our neighbors, apparently tired of the logos.. did this one day to the truck we were using as our camp chill area/kitchen


Excellent example of a good use of blue painters tape! One of my favorite things on the playa, and believe me there are plenty, is the creative streak people exhibit with logos on rentals. It's probably very silly of me to be so entertained by it, but some are really quite pithy!
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Re: Art question - brand names on boxes?

Postby Ninja Nemo » Sun May 19, 2013 9:47 am

Thanks for all the responses. I'm still not sure if I'll show or cover the brands, but at least this gives me some opinions and input to weigh in the process. See you on the playa!
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Re: Art question - brand names on boxes?

Postby Captain Goddammit » Sun May 19, 2013 1:39 pm

If you have some great ideas for funny alterations to logos, go for it. But like others said, it's your piece, build it how you want.
General decommodification is the idea but it's not that strict. Honda generators are everywhere, PBR beer pretty much hydrates the playa and there might be no DPW without it, and I'd have to say the El Monte RV brand is by far the most widely seen commercial logo there... but hey, they are the ones who are willing to rent RVs to burners. Oh, and Budget and U-Haul.

You're fine. I'm sure your piece will incorporate logos in an artistic statement way and not an "advertising" way. Bring it!
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Re: Art question - brand names on boxes?

Postby nickn » Tue May 21, 2013 12:37 pm

Since you're doing a commentary on commercialism, it would likely diminish your message to change the real names to joke ones, so I'd say keep the real ones visible. I thought Burn Wall Street would have been better with the real names, and the fake ones made it kind of a not-ready-for-Mad-magazine joke.
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Re: Art question - brand names on boxes?

Postby knowmad » Wed May 22, 2013 6:06 pm

nickn wrote:Since you're doing a commentary on commercialism, it would likely diminish your message to change the real names to joke ones, so I'd say keep the real ones visible. I thought Burn Wall Street would have been better with the real names, and the fake ones made it kind of a not-ready-for-Mad-magazine joke.

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Re: Art question - brand names on boxes?

Postby lemur » Wed May 22, 2013 8:42 pm

couldnt be done my ass.
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Re: Art question - brand names on boxes?

Postby BBadger » Wed May 22, 2013 11:47 pm

Wouldn't want to dilute those trademarks. BRC is where trademarks come to be genericized and die.
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Re: Art question - brand names on boxes?

Postby nickn » Thu May 23, 2013 5:39 pm

knowmad wrote:
nickn wrote:Since you're doing a commentary on commercialism, it would likely diminish your message to change the real names to joke ones, so I'd say keep the real ones visible. I thought Burn Wall Street would have been better with the real names, and the fake ones made it kind of a not-ready-for-Mad-magazine joke.


couldn't be done.
as is got a few nasty grams from a few of those banks.


That would be protected speech, like any political cartoon or commentary. Not to say the corporations still wouldn't hassle you with actions.
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Re: Art question - brand names on boxes?

Postby Savannah » Thu May 23, 2013 6:57 pm

danibel wrote:
lemur wrote:Image


our neighbors, apparently tired of the logos.. did this one day to the truck we were using as our camp chill area/kitchen


Excellent example of a good use of blue painters tape! One of my favorite things on the playa, and believe me there are plenty, is the creative streak people exhibit with logos on rentals. It's probably very silly of me to be so entertained by it, but some are really quite pithy!


My first year, 3 guys in my group changed the PENSKE logo to read SPUNK.

It was awesome. :lol:
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Re: Art question - brand names on boxes?

Postby Agaton » Thu May 23, 2013 7:05 pm

nickn wrote:That would be protected speech, like any political cartoon or commentary.

Also known as "fair use", I believe. Might be a good phrase to know.
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Re: Art question - brand names on boxes?

Postby theCryptofishist » Thu May 23, 2013 9:38 pm

Okay, I believe in satire and protected speech and sticking it to the corporations, but I also know it would be hard to deal with shit from banks, who outnumber me and have people far more trained in nastiness than I...
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Re: Art question - brand names on boxes?

Postby theCryptofishist » Thu May 23, 2013 10:09 pm

Simon's real sig line?

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