I found myself buying a six pack of lager (or what it pilsner?) because of the name, Churchkey, and the little bit of schwag--a "churchkey" (beer can opener--I love the term) with Churchkey written on it.
I always buy the weirdest stuff pre-burningman. Often with the shrug-I-can-give-it-away attitude. well, I guess that along with everything else, the event shows us at our most ourselves...
What lures you into spending money that you might not otherwise spend?
The Lady with a Lamprey
"The powerful are exploiting people, art and ideas, and this leads to us plebes debating how to best ration ice.
Man, no wonder they always win....." Lonesomebri
Get a Taint, you pathetic cur!