I'm not a retailer but I imagine those are any have supported burningman by selling tickets over the years are pissed that they've even been booted out of the process too.
My amazing trip to BRC was through a last minute decision to go and buying tickets at the gate (the retailer in Reno had sold out). I think it's sad that both in store and gate sales have been removed! These aren't walmarts - they were small struggling wacky off-the-wall stores that probably needed the bm traffic to stay alive.
The new scheme stinks and seems more like it was created a for-profit organization looking to maximize profit through lower administration costs! %@$# morons.
So, do I have a better plan? Duh...
1st... give last year's attendees the first chance to buy * 1 * ONE * UNO * ticket for themselves (cannot be transferred) at a special mid-tier rate. You would use some code from your previous ticket/purchase to register. Once the registration period was up, you loose the opportunity to get in on the early pre-sale, but can - of course - participate in the general sale. The pre-sale needs to happen as soon as possible (eg. Nov/Dec) so folks can start planning their trip, camp, art exhibit, etc.
Remaining tickets would be sold (and these tickets would be transferable) in the general sale. Via online (multi-tier, etc.), at retailers, and at the gate in the pre-lottery old fashion method.
Why the $@#% would this have to be so goddam complicated!?!