I guess I imagined it will be hooked into Spark, hence the social angle.
Looking at it again, it does seem more like a streamlining process: the org is saving information about each person and what said person does in one database so it's easier to contact the right groups of people for various announcements, etc. Having a saved profile would help avoid filling out redundant information about camps and vehicles, especially year-to-year.
Making this clear post about profiles is definitely in the spirit of transparency. However, keeping the data unsearchable by search engines by no means fixes the the problem of giving out a bunch of personal information, even if you don't consider most of it very personal. Having never filled out extensive registration for the org with regard to a mutant vehicle or camp, say, I don't have a lot of experience with what's being asked. All I know is that once information is given out over the 'net, un-giving it becomes impossible or nearly so.
Honestly, just knowing that a person can't buy a ticket through the standard means without their phone number will be saved is enough to get my hackles up.
Hell, maybe I'm just being paranoid - it is just a customer database after all. Three cheers for our benevolent dictators and all that
When he lights his streetlamp, it is as if he brought one more star to life, or one flower.
When he puts out his lamp, he sends the flower, or the star, to sleep.
That is a beautiful occupation.
- Le Petit Prince, Antoine de Saint-Exupéry