I asked uncle Google, and according to an
advertising industry blog it was filmed at the Bonneville Salt Flats. I don't see it as a ripoff of anything from the playa, things like steampunk and Lady Gaga and house music and driving fast are already popular well outside the event. I rather liked it - visually it's stunning, and while I don't care for that particular flavor I say kudos to the company for making something other than a generic advert (ie hot people in default nightclubs ordering brand x, cocktail y).