To me, showing up in a Time Magazine coffee-table book is as close to "no publicity" as I could hope for. I mean, who buys these things? My guess is that it's either people who never travel but like to pretend that a book or movie approximates the experience, or it's people who do a bit of research before tackling something like traveling the Nile.
Worst would be a cover article in Maxim or Playboy. I may be projecting, but readers of those magazines tend to see "boobies" and "free", point, and tell their bros, "we're there, bros." Then they throw a few thousand dollars at it and head to the desert.
And I think there already is an "Any Publicity is Bad Publicity Camp". There are a lot of them. I have yet to see one on the Esplanade. They often use misdirection, like advertising "RV America" instead. Or they look like they belong at Yellowstone instead: everything stowed, nobody home, and no bar.
Fuck you, I love you,