I'd heard about it from Wired somewhere in the early 90's when working as a pinsetter mechanic in a bowling alley. Never really looked into where it was or what, just that it was a hot tribal desert thing, which was a fantasy of mine.
Years later, October-ish of 2002 I was walking up the cliff steps from a fairly hard-to-get-to beach, in a loincloth, and was met halfway by a guy and his girlfriend walking down. He said something along the lines of "hey you belong at BurningMan...they call me megavolt there..."
Yup, true story, and I did not yet know what fate had just crossed my path. Contacted a friend, said 'we HAVE to go to this Burning Man thing', (2003) he said yes, and I've participated every year since.
Burning Man 2003,4,5,6,7,8,9,10,11,12; Desert Carillon, Ulaume's Chimes, Iron Native, Black Rock Solar DPW Crew, Portal Collective
Welder, mechanic, bike fixer, bus nut, furry, SL dancer, and Captain of the Starship Palomino