AT least this solves the mystery I encountered on Friday night after leaving Midnight Poutine camp. At the next corner, I came upon a large group (30-50 people) chanting Superman! Superman! Superman! towards a random bar. There were some people up top quietly sitting drinking and looking every now and then towards the crowd below and they seemed rather confused.
I asked one guy why the crowd was chanting Superman! and he admitted he didn't really know, that he had just come across them and decided to join in.
On second thought, I think I prefer not understanding and rationalizing that it was an Autonomous Continuous Crowd that would never disperse and would continue to chant Superman! until the day that they were removed from the desert.
You call it malt liquor, I call it breakfast.